Social Media Sites and How to Use Them
There’s been an awakening. Have you felt it? Social media has risen above all else. Billboards on the highway can only do so much. People are constantly finding ways to watch television outside of cable and, most importantly, away from commercials. But there’s nothing like spending a spring afternoon lying on your couch in your pajamas scrolling through Facebook and sharing memes. We spend a ton of time now casually scrolling through social media accounts, whether it be Facebook, Instagram, Twitter, and the like. With our attention being diverted away from older means of advertisement, it’s time for us who are trying to make a name for our businesses to take advantage of new opportunities. Here are some of the best platforms for you to get your business going and how to use them efficiently, with all active user stats as of January 2017 provided by statista.com.
Instagram. Many would say Instagram is a very situational platform, better suited for businesses working with graphics and visuals such as clothing companies. However, Instagram has far more purpose than just showcasing products. It’s a way to peek into the daily lives of workers, and it’s a chance to show off the brand names and logos of the company. Instagram boasts a whopping 600 million active users, as well.
It’s not always about just boosting the brand name and talking about services. People love stories, and typically the best stories are about personal lives. They want to see how you got there, what you do in your spare time, what inspires you to do what you do. Sometimes, sharing a photo of where you are on vacation can do much more than posting a redesigned logo. Just having a business Instagram account to promote isn’t enough; you’ve got to make the proper use of it by giving your followers a peek into the daily life of an employee in your business.
Twitter. Probably the most interactive option of social media networking, Twitter offers a different dynamic. With each tweet consisting of only 140 characters or less, every word matters when sending anything out. Twitter is a very efficient platform as it’s very easy to respond to people, interact with others an share what’s important. It’s the platform that revolutionized the #hashtag, and it’s the platform with a ton of people to reach out to; 317 million, in fact.
One of the best things about the Twitter platform is the ease of communication. I’ve seen companies do quick Q&As and respond to fans and followers, run polls and caption contests, and easily run giveaways. Twitter is all about the interaction with followers; even pages that represent an entire brand or company still speak with a unique personality and succeed immensely. Having charisma can make a huge difference when searching for followers online.
Snapchat. Snapchat is a very unique platform that has gained a ton of traction over the past few years. It’s the only platform on this list that doesn’t actually save any of your content. This isn’t a place to post articles or interact with other users, but it’s simply a way to show quick snippets of information to everybody at once. It’s the most personal platform, and brings everything business down to a casual level. With 300 million active users, Snapchat has become a top-end platform after long being simply a casual photo sharing app.
One of the best things you can do with snapchat is tell a story. Post a sequence of snaps that bring followers along for a ride: maybe an office tour, or chronicling a business trip to a convention. It’s a special way to share what is typically an experience for just you and your colleagues, but with the entire world. It’s a great way to show that you company has a lot of personality, and it can be great entertainment. A big part of making a stamp in the business world is entertaining, making people laugh, and get people interested in a story. No matter what you’re doing, people will be interested if they are entertained.
Marketing isn’t just about putting your business out there, but yourself, as well. Being personally active on these sites can be just as important as being active on the sites as a business, as well. Having an established presence online can be huge when working on promotional campaigns. Take advantage of this new avenue for marketing, as social media has taken over as the “town square” so to speak of gathering and distributing information.